Bud Light Sales Feb 2024. The world’s largest brewer may have lost as much as $1.4 billion in sales because of the backlash to its brief partnership with a transgender influencer to promote. Revenue fell 17.3% in the u.s.
Bud light continues to hemorrhage customers after a rough. After a 2023 boycott over the brand’s partnership with dylan mulvaney, a transgender influencer.